Hervé Léger By Max Azria Spring Summer 2009 Collection
September 7, 2008 by J.T.
September 7th 2008 – Bryant Park – Keeping true to its Parisian roots, Max Azria has carried the Parisian Hervé Léger fashion house over the pond and into Bryant Park with much success. With corset shaping bandage dresses wrapping silhouettes even tighter, Hervé Léger brings a sexy, almost erotic look, to NY Fashion Week.
After chatting up a storm with some of the ladies at the Bryant Park lounge, we grabbed our Balenciaga bags and headed past security check and into the runway show area. There in the Promenade, or the more intimate and 2nd most largest venue of the Bryant Park tent, the crowd looked young, hip, and famished for a different take on Spring 2009′s fashion. Plopping into our seating, we found a small Hérve Legér gift box filled with parfumerie. No sooner did I pick up my style sheet than the show commenced.
The first looks were filled with signature Hervé Léger cocktail dresses, short one piece robes with above the knee cuts. As the models snaked down the catwalk, you could catch a few pushing down the dress as it rode up their hips: a side effect of the bandage wraps’ coiled nature. Bright colours hugged the models, with eye-catching pieces shimmering in gold.
After several pieces had passed our way and the 4 evening wear pieces carouseled the catwalk, we thought the show was over. Max Azria kept the best for last: a blast of white light relit the catwalk and a quick barrage of sunglasses toting models came quickly back out wearing minimal Hervé Léger swimwear in all shapes and symmetries. Our favourite was the V-shaped black swim piece with matching arm bandages, creating a perfect avant-garde look pour la cruise.
Soon thereafter the show ended, with Max Azria taking the customary bow along with the creative designer for H.L. Before heading back stage, we caught a glimpse of Lou Doillon who was absolutely infatuated with Hervé’s revival in NY. When asked “What are you wearing today, mademoiselle?”, Lou replied in an almost peppermint sweet tone “Hervé Léger, bien sûr, of course.”
See our pictures below
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Omg these bathing suits are to die for!