Chanel Unveils Latest Campaign for No.5
March 21, 2009 by J.T.
The new Chanel No. 5 fragrance-campaign commercials starring Audrey Tautou and model Travis Davenport were shot by Jean-Pierre Jeunet with a crew of 250 all over France and Istanbul for three weeks. Almost five years since Baz Luhrmann and Nicole Kidman united in what was allegedly the costliest advertisement ever, Chanel will unveil the next mini-movie in the No.5 saga, featuring the quintessentially French duo of director Jean-Pierre Jeunet and his leading lady, Audrey Tautou. Taking the theme of missed encounters between strangers, the commercial depicts doe-eyed Tautou and strapping model Travis Davenport en route from Paris to Istanbul aboard the Orient Express. The two-minute-and-25-second ad breaks on the Internet on May 5 — 88 years to the day that Coco Chanel first introduced No.5, which went on to become the world’s best-selling scent. A product in the No.5 portfolio is sold every six seconds, according to Chanel.
An opportunity for Chanel to seduce the younger crowd with the young and fresh Audrey Tautou’s image.
Buy Chanel N.5 via Nordstrom.com
See the pictures below:
pictures via wwd
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