Diane Von Furstenberg Will Get You Shaded
March 23, 2009 by J.T.
Diane words of wisdom for Fall Winter 2009 are “Wherever she goes, she belongs” we also believe that the DVF’s girl needs a pair of sunglasses where she goes!
After launching a successful line of handbags and acessories Diane Von Furstenberg is adding eyewear.
The designer teamed up with Marchon Eyewear to develop and distribute a collection of sunglasses and ophthalmic lenses
“Wherever she goes, she belongs” we believe that the DVF’s girl needs a pair of sunglasses!
“I’m pleased to reenter the eyewear market and revive the successful business I had in the Seventies, Sunglasses are all about two things: glamour and protection,” Diane said.
“I haven’t been out in the street without wearing sunglasses since I was 19. They make me feel glamorous and they protect me from dust and the sun. And prescription glasses are incredibly important for women. It is a true friend, something very close to you that you need to see or to read, something you depend on. It’s more than an accessory, it’s a necessity.”
DVF’s friend Marisa Berenson might share Diane thoughts, she was wearing sunglasses all week long during Paris Fashion Week.
Here is Marisa Berenson that we saw at Dior Fall 09, wasn’t she in perfect adequation with the sky and the France flag?
The line will feature a retro-inspired and modern shapes. The collection will retail for around $150 to $175.
“As I continue to have more and more shops, it’s nice to have a one-stop shop that has everything, but I’m going about it slowly,” von Furstenberg said. “It’s not about putting my name on things but making sure every product category has a reason to be.”
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