Britney Spears for Candies
Candies has unveiled its final version of the spring 2009 print, online, outdoor and in-store ad campaign featuring Britney Spears.
The pop icon-tabloid star poses in a pink and silver one-piece swimsuit, which will be featured in a full size, limited edition, pull-out poster to run exclusively in US Weekly’s April 15 issue. Four million posters will be distributed.
The ad also features a collage of color and black and white snapshots of Spears from the campaign’s photo shoot, photographed by Mark Liddell in Los Angeles.
Spears joins a line-up of past celebrity Candie’s girls including Fergie, Hayden Panettiere, Hilary Duff and Jenny McCarthy. Candie’s and Kohl’s are also sponsors of Spears’ current “Circus” tour. Her most recent album, also titled “Circus,” has been certified Platinum.
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