Derek Lam First Ad Campaign
April 6, 2009 by J.T.
Last week, Derek Lam shot his first ad campaign. The brand will advertise in the August issues of Vogue, Elle and Harper’s Bazaar. The images are set against a beach (made at Pier 59 in New York), featuring model Karmen Pedaru, who walked in the Fall Winter 2009 runway show. “This is about a woman that is having a personal moment, not a fashion moment,” said Lam.
Creative director Doug Lloyd of Lloyd & Co. said: “We are creating a message that will last more than one season” he added. Lloyd described the images as bold and cinematic, with lush techno color.
Campaign shot by Solve Sundsbo
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Check out what others are saying about this post...[...] a dusky and understated beach-setting fall/winter 2009 photo shoot with model Karmen Pedaru, we were told that the campaign had a message that would continue [...]