Eres Milan Store Opening
April 20, 2009 by J.T.
Eres
Via San Andrea
Milano – Italy
The Eres Milan store is set to open today in the Italian capital. The store’s location is strategic said Olivier Mauny, chief executive officer of Eres “we wanted to open a store in Milan because Milan is an important place for fashion”. The store has been designed by Georges Rabineau, who has designed all of the Eres boutiques including the NYC Madison Avenue store.
The Eres saga started in France in 1968, Irene Leroux founded the brand and all the swimwear iconic shapes that are still the brand’s best seller. Irene Leroux sold her brand to Chanel in 1997. In 1998 the Chanel group decided to add lingerie to Eres. since 2007.since then Eres is considered to be the Rolls Royce of the swimwear.
The shop will be the Chanel-owned brand’s 12th unit worldwide. In addition to six boutiques in France and four freestanding doors in the U.S., the company sells its luxury products in around 500 outlets internationally.
The brand is very well know in the US now, we went to the Spring Summer 2009 Eres x Vogue presentation and we understood why the brand is such a success. Elegant shapes, amazing fabrics define the Eres world.
Eres also hired Karlo Otto (also Diane Von Furstenberg Europe PR group) to reinforce the communication and public relations.
See one of the Spring Summer 2009 look:
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