Gucci to Open Flash Sneaker Shops
August 5, 2009 by J.T.
DJ Mark Ronson presents one of the multiple sneakers he created for Gucci
Gucci is looking to reach more people, new clients by opening multiple Flash Sneaker Shops around the globe, such as Art Basil Miami Beach, staying open for two or three weeks in each spot. The first stop on the tour will be Crosby Street in SoHo on Oct. 23. Other stops will include London, Berlin, Paris, Hong Kong and Tokyo.
Gucci Flash Sneaker Shop will travel to New York, Miami, London, Berlin, Paris, Hong Kong and Tokyo
The Flash Store will feature 18 exclusive sneaker styles, 16 for men and two for women. Incorporating classic Gucci design elements such as the GG logo and a stylized version of the Gucci red-and-green web detail, each shoe has an embroidered “Limited Edition” label inside and a silver or gold metal dog tag hanging from the laces. Leather tags on shoe laces can be customized and embossed with a shopper’s initials. Limited edition sneakers will be priced from $500 to $1400.
Frida Giannini Gucci’s creative director announced that in addition to the pop up store, Gucci has collaborated with DJ, music producer and sneaker lover Mark Ronson on the design of Gucci Ronson sneakers. A new Gucci Ronson sneakers version will be introduced as the Flash Store move to city on city. Gucci Ronson shoes, $500 to $600. Each Ronson for Gucci purchase will include a 12-inch vinyl record of limited edition tracks.
Mark Ronson has always been a sneakers collector
Gucci is pulling a “Kanye/Pharrell Williams collaboration with Louis Vuitton” by using Ronson to attract a new audience. Ronson is far less famous than Kanye West or Pharrell Williams but still is a fashion figure in the underground fashion scene. Mark is also no other than Charlotte Ronson’s brother who designs a collection named I [Heart] Ronson line for J.C. Penney.
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Check out what others are saying about this post...[...] Gucci to Open Flash Sneaker Shops | StyleRumor.com | Fresh Fashion …Gucci Flash Sneaker Shop will travel to New York, Miami, London, Berlin, Paris, Hong Kong and Tokyo. Gucci is looking to reach more people, new clients by opening multiple Flash Sneaker Shops around the globe, such as Art Basil Miami … [...]
[...] Icon Pop up Store in Covent Garden, London. The Gucci Icon Temporary London store is offering the limited edition Gucci x Ronson sneakers created by award winning music producer and artist Mark Ronson. The pop up Gucci store exclusively [...]