Stella McCartney will launch a new eyewear line for the Spring Summer 2010 Collection.
The designer is now collaborating with Luxottica Group which also licenses eyewear for luxury brands such as Chanel, Dolce & Gabbana, Versace and Prada.
The line will retail from $180 to $250 and is intended to be a combination of practical, everyday aviator and wayfarer styles mixed with statement pieces and attention-grabbing frames.
McCartney said her goal is to fuse timeless pieces with “edgier, younger, eye-catching styles….For me, it was important to make lightweight, comfortable sunglasses that are not a chore or cumbersome to wear. There are pieces to fall back on and wear any time of year in any place and pieces that will help you draw attention to yourself.”
McCartney designed eyewear when she was creative director at Chloé. We remember the success that had the pair of Chloe sunglasses featuring the rhinestone heart. After launching her own label, she produced eyewear in a license with Safilo Group for five years before pairing up with Luxottica.
We wonder if we will see some exclusive fashion show sunglasses pieces at the Stella McCartney Spring Summer 2010 collection.
Shop the Stella McCartney Fall Winter 2009 Collection on Net-A-Porter.com
See some of the styles below:
