Alexander Wang’s Ad Campaign Hits NYC Streets

January 29, 2010

Alexander Wang is lauching his first ever ad campaign, not in magazines but in the streets of New York. The ads photographed by Dan Jackson and featuring model Hannah Holman will appear on Monday Feb 1st 2010 downtown Manhattan. The campaign features only the T line, which is Alexander Wang’s core foundation. The designer hired National Promotions & Advertising, the agency responsible for those ubiquitous Apple iPod posters, to blanket the intersections of Third Avenue and 12th Street and Grand and Crosby, as well as random hot spots throughout the East Village and Lower East Side. The ads will be replenished once a week for four weeks.

Shop the T Alexander Wang’s line on alexanderwang.com

Filed Under Campaign · 2 Comments

Beyonce wears Marc Bouwer Spring Summer 2010

January 28, 2010

Beyonce received the Artist of The Decade NRJ Award in Cannes France, wearing a Spring Summer 2010 Marc Bouwer dress. See the runway look below, featuring Lydia Hearst.

Visit marcbouwer.com

Shop Marc Bouwer at neimanmarcus.com

Filed Under As Seen On · 4 Comments

Scarlett Johansson MANGO Spring Summer 2010 campaign

January 28, 2010

Scarlett Johansson is once again starring in the new MANGO campaign, this time for the new Spring Summer 2010 season. On this occasion, the photo shoot took place in New York city, where the actress modelled the new designs of the Spanish fashion firm. Once again, Scarlett Johansson was sexy and elegant through the lens of the acclaimed photographer Mario Sorrenti, who received styling advice from Damián Sánchez, the Creative Director of MANGO. Hairstyling and make-up was provided by Bob Recine and Stéphane Marais, respectively.

The new MANGO collection combines naturalness and simplicity in its silhouettes, while experimenting with the contrasts and volumes of the lines. The result transports us to the “new look” age, in a voyage around the Mediterranean, in which the range of blues and greys combine with whites, natural tones and touches of red. This apparent “retro-marine”, where stripes and spots appear alongside each other, is transformed into an urban and contemporary look with the addition of sportswear details, owing to the technical forms or fabrics, or the comfortable and loose appearance of the garments, which on occasion, are taken in at the waist.

Inevitably, this quest for comfort and functionality leads us to garments from the male wardrobe: more flowing suits which contrast with very feminine volumes, achieved through drapes, gathers and pleats.
To add richness to these pure lines, natural or technical fabrics and textures are used to give this look: lace, English embroidery, braiding, raffia and ribbons, which give a traditional touch far from the rustic and closer to the sophisticated. At the same time, we encounter timeless garments such as the safari jacket which with its romantic air, is both functional and sexy. Khaki becomes the base colour for the season, for both men and women.

During the launch of the new collection, which took place in Madrid on 11 November, Scarlett Johansson confessed: “I love working with MANGO. This is the third campaign I have done with them. The photographer, Mario Sorrenti, makes me feel very comfortable: the sessions are great fun. I see MANGO as a casual firm, with lots of combinations of garments, fresh and youthful”.

About her projects, the actress told us: “Among my projects, I have a play on Broadway, “A View From the Bridge”. I am really happy, but I’m still doing rehearsals. I didn’t have time to get nervous. I don’t know what I’ll be doing in 10 years time, I cannot imagine, I suppose I’ll still be working in film and I hope I remain in good health. Although I’m an actress and a singer, I feel I am an actress above all, it’s my profession. My latest record, “Break up”, is a record by friends more than a professional one. I recorded it with Pete Yorn, who is a friend of mine. I love sharing it with people and I hope they like it”.