With the introduction of Teint Miracle, Lancôme is hoping to shed new light on the foundation business. Billed as a next-generation foundation, it is designed to work on reemitted and reflected natural light with a proprietary technology.
Specifically, research has shown that approximately 5 percent of light is reflected off skin. Of the 95 percent absorbed, 40 percent is re-emitted through its surface. Factors such as aging, fatigue and dryness can minimize surface radiance. Inner light loses its intensity and purity as the bluish and pinkish hues of flawless, radiant skin are absorbed by melanin and decrease microcirculation.
Teint Miracle contains 10 times fewer opaque fillers than traditional Lancôme foundation and about 40 percent pure water (as opposed to the average 20 percent), giving it its lightweight texture, according to company executives. “It is very easy to apply, and the play time is as long as you want,” said Nabi. “The result is like you have nothing on the skin, but the correction is very high.”
Teint Miracle, also contains moisturizing properties plus SPF 15, and is said to be suitable for all skin types. Advertising for the new foundation features Julia Roberts and was shot by Mario Testino.
The foundation was prelaunched at the end of July in tight U.K. distribution, including in Selfridges. In September, it will be rolled out to countries including the U.S., France, Japan and Italy and will reach global distribution in November.
The number of foundation shades available will vary by market. In the U.S., for instance, there will be 20, while in Asia 11 are slated. A 30-ml. bottle of Teint Miracle is to go for $37 in the U.S.
Also included in the line will be the 20-ml. Eclat Miracle Serum of Light Universal Radiance Booster for $37 and the 2.5-ml. Teint Miracle Natural Light Creator Bare Skin Perfection Sublimating Pen in four shades for $29.50 each.
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