It’s been a busy week for Ferragamo! The Italian luxury brand celebrated their latest fragrance Signorina at Palazzo Chupi this past Tuesday night in Manhattan. In conjunction with the fragrance’s launch, Ferragamo launches a new social media and digital initiative TheGirlsAboutTown. The website will feature campaign face Bianca Balti along with friends such as Rachel Chandler Guinness, Alexandra Richards, Theodora Richards, and Lauren Remington Platt on their journeys and lifestyles as the quintessential Signorinas.
The site is launching today Monday, March 26th with the debut of Phil Pinto directed film “The Signorina Story”, weaving the story of Signorina through fashion and festivities. In addition, each day the girls about town will be sharing exclusive looks into their lives, whether they are personal style references, beauty regimens, inspirations, current projects, favorite hot spots, and insights via videos, photos, and text. Lovers of the brand will be able to follow the Ferragamo girls and share their thoughts via Facebook, Twitter, YouTube, and Tumblr.
But that’s not it, you can Be the next girl! Yes! Upon launch, the program invites Signorinas around the country to be the next girl about town. After submitting a brief bio designed and focused around the inherent Signorina qualities, ten girls will be selected to feature content on the site and tell their stories as the ultimate girls about town! New content will be loaded daily from these Ferragamo chosen girls while the spotlights shine on them on TheGirlsAboutTown.com showcasing two groups of five girls for seven days each.
Be one the first to get Signorina via Ferragamo.com
Beautiful bottle!