CR Fashion Book by Carine Roitfeld |

The name of Carine Roitfeld’s new magazine, has finally been revealed. It will be called “CR”.

Starting september 2012, the magazine will be a biannual publication. The magazine will be, slightly bigger than regular publication, it will probably have the same size at V magazine.

CR will be published by Fashion Media Group LLC, the company behind Visionaire, V magazine and V Man. Roitfeld’s goals is to showcase fashion and creativity, mixing established talents and new talents, photographers, writers, models and stylists.

“Carine Roitfeld is one of the most talented editors in our industry. She deserves an editorial platform with which to express herself, and I’m happy to provide one,” said Fashion Media founder Stephen Gan. “I hope it will enlighten. I hope it will build bridges not walls. The fashion magazine industry has gotten too political.”

Fashion Media is projecting more than 100 pages of advertising in the first 288-page issue, which will carry a cover price of $9.95.

CR Fashion Book will also have an online presence, an active blog similar to vmagazine.com that will preview the new issues with teasers.

Each issue will play around a single theme, such as “Obsession” which was a mock-up shown to advertiser.

Across fashion and beauty spreads, models resembling characters out of William Klein’s 1966 French film “Who are you, Polly Magoo?” are depicted gazing at themselves obsessively in mirrors.

Carine Roitfeld has defined Vogue Paris throughout the years with a distinct provocative style.

“It will always be edgy. Maybe it will be more mental than physical,” Roitfeld told wwd.

Since exiting French Vogue in January 2011, Roitfeld has kept herself in fashion’s spotlight via a range of projects, including a stint as guest editor and stylist for Barneys New York, a Rizzoli tome about her career and a book with Karl Lagerfeld about Chanel’s famous black jacket. Foreshadowing tightened ties with Visionaire, she guest edited the spring fashion issue of VMan.

“Vogue is a very beautiful magazine, an institution, and I learned so much working there,” she said. “You can’t put yourself into competition with a magazine like Vogue; you have to create something new, something different.

“The page has been turned,” she continued. “It’s time to find something new, something fresh, for me and for the readers.”

Since her departure from Vogue Paris, the magazine has been anything but disappointing, recycling images especially in beauty stories. Loosing little by little the sort of unique feel that Vogue Paris was known for. Turning itself into a safe more mainstream magazine. leaving us even more impatient to discover Carine Roitfeld new project.

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