Louis Vuitton Naturally Creative 2005 Exposition Aichi
September 5, 2005 by J.T.
Louis Vuitton will take part in this wonderful adventure. The participation of the world’s leading luxury brands in the Aichi Exposition is a logical and historical act.
The early years of Louis Vuitton are inseparable from the evolution of transportation. Throughout the industrial revolution, the House adapted its creations to the demands of the modern world and to the invention of steam engines, liners, aircrafts, and cars.
In 1851, three years before Louis Vuitton created its first truks, the first world Exposition in history celebrated the wave of modernity in London.
Visitors were astonished by the sight of new machines announcing the arrival of a new era.
As a creator and inventor of its time, Louis Vuitton took part in important World Expositions ever sinceheld in Paris 1867.
Today Louis Vuitton is seeking inspiration from nature.
A pure white light reveals Monogram flowers inside the French Pavilion. A few meters from the entrance lies a display built like a passage glows softly.
The facade is entirely covered with sea salt plates created in partnership with Salins Group, a leading producer of sea salt in Europe.
This Louis Vuitton “island” is designed and conceived by Caravanserail Exhibition Design Studio. This display is a technical innovation.
Inside, visitors find themsleves in front of a floating monolith of images that are infinitely reflected in large surrending mirrors. Cast into an audiovisual universe created by Marc Heymann, the visitor discovers Louis Vuitton’s sense of responsability by traveling around workshops, logistic centers and stores. Louis Vuitton requires quality at all levels, for its products and also for its environment. Conscious of the impact of its activities on the environment, the house proposes new ways of creation in order to live in better harmony with the nature.