Natalie Massanet of Net-A-Porter.com
In this most difficult of economic climates, it is more imperative today than at any other time for the fashion industry and its retailers to focus on core strengths and drive growth in emerging markets. Online retailers, especially hit by the economic downturn, will continue to find innovative ways to drive commerce to their sites and retain penny-pinching clients.
Although dated many moons ago, this relic video from 2007 brings strong insight to how online luxury retailers need to comport themselves during these strong economic headwinds. Natalie Massenet provides a powerful look at Net-A-Porter’s explosive growth and ability to stay ahead of the curve even during difficult times.