M Missoni to Launch More Collections


Missoni’s sister line, M Missoni, is expanding its product offer with accessories this summer and a new denim collection for spring 2010.

Over the past two seasons, more woven pieces have been introduced to a collection that draws from the Italian house’s knitwear heritage. The playful fall lineup has an Eighties feel, with oversized intarsia sweaters, cozy fur vests and geometric prints on tops and dresses.

A more comprehensive collection will help support the company’s retail strategy, with plans to roll out directly owned and franchised stores worldwide, said Luca Vianello, general director of Valentino Fashion Group, M Missoni’s licensee.

“The brand has a strong identity and there are many opportunities to develop new collections, such as a denim one,” said Vianello.

See more pictures of the M Missoni Collection below:

Pictures via wwd

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