The 35-year-old model and actress is collaborating with the Los Angeles-based Monrow contemporary sportswear brand to launch her own apparel collection, which is called Amber Valletta for Monrow. The line will launch at retail in November and will be shown to buyers at the upcoming Intermezzo trade show in New York.
Valletta said when she was introduced to Monrow’s founding designers, Michelle Wenke and Megan George, through mutual friends, the connection was clear and she knew she wanted to work with them in some capacity. The result, she said, is a full collection of contemporary sportswear that includes tissue-thin T-shirts and tanks for easy layering; day dresses that easily can be dressed up for evening events.
Wenke said the color palette of navy, cream, black, light gray and pale blush with accents of silver and gold are meant to be subdued, so the details in the clothing stand out. The collection wholesales from $65 to $80, with the occasional higher-end item, which would wholesale for about $600.