Calvin Klein is launching a new kind of underwear line in tandem with the launch of its European Male Model Search.
The Male Model Search is called: “9 Countries, 9 Men, 1 Winner”
The line is based on the different countries participating in the model competition. The line will feature nine colorways, each representing the flag of one of the countries participating in the model competition: England, France, Germany, Greece, Italy, Netherlands, Russia, Spain and Sweden.
Calvin Klein is looking for the male who embodies the attributes of a Calvin Klein Underwear model while incorporating the specific aesthetics of each country.
All contest submissions will be judged by a panel including current Calvin Klein underwear model, actor Jamie Dornan (pictured), as well as executives from Select Model Management and Calvin Klein and key members of the media. The winner will receive a one-year contract with Select Model Management (Dornan’s agency) and a luxury trip for two to South Africa.
To enter the competition, men can apply through an in-store casting at participating stores across Europe.
Entrants can also submit photographs of themselves wearing Calvin Klein Underwear to the competition Web site 9countries9men.com starting Aug. 14, the same day the product will hit stores.
A current ad image featuring Jamie Dornan
Photo By Courtesy Photo
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