Julia Restoin Roitfeld face of JIL

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Julia Restoin Roitfeld, Vogue Paris Carine Roitfeld’s daughter has been chosen to be the new face of Jil the new scent by Jil Sander. Julia is known for being Carine Roitfeld daughter but also for having been art director for V Magazine, consultant for Jean Paul Gaultier and other projects.

It’s not the first time we get to see Julia Restoin Roitfeld in advertisement, for their Fall 2008 campaign Gap decided to choose Julia along with other fashion world persona such as Cecilia Dean from Visionaire.

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Gap Fall 09 Billboard Ad in Times Square featuring Julia Restoin Roitfeld

This is a new image for Jil Sander, the brand is used to tranquil thinking mood models while Julia is smiling in the the fragrance ads, shot by Jan Welters.

“Jil is like a subtlety between a woman who seems very tough, very confident and, at the same time, a woman who is actually very feminine and fragile,” said Restoin Roitfeld. “That’s also how I feel about myself sometimes and what I wanted to show in the pictures.”

The scent will come in 30-ml., 50-ml. and 75-ml. versions for 48 euros, or $68.25 at current exchange; 68 euros, or $96.70, and 88 euros, or $125, respectively. There’s also a shower cream (200 ml. for 29 euros, or $41.25), a body lotion (200 ml. for 32 euros, or $45.50) and a deodorant spray (100 ml. for 24 euros, or $34).

This is not the first time the name Jil has been used for a Jil Sander perfume. A previous scent called Jil came on the market in 1997 but has since been discontinued.

Jil launches in Europe, Eastern Europe and Russia Sept. 9. A launch in the U.S. is tentatively planned for Spring 2010 in a limited number of doors.

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