Spurr Spring Summer 2010 Collection

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Thursday September 10th, 2009

Though the collection was shown in New York last week, its spirit is in Capri, Italy. We easily pictured these men with shirts open, the sun beating down on their chests. This season’s inspiration? “Vintage Helmut Newton photographs” an emphatic Simon Spurr told us.

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Unlike for women, men’s clothing often seems mundane, never straying too far from a set of styles. To shake up the status quo, Spurr took classic denim and reinvented it, using it not only for sportswear pieces but on trenches and vests as well. The color palette is soft but masculine, with mustard, salmon and cream hues. With a flower pinned to some model’s suits (perhaps a cheeky nod to prom suits for the Spring?), the Spurr man is easily a romantic.

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We were especially delighted to see a selection of colored pipe leg jeans in mustard, cream, vintage denim, worn rolled up with espadrilles and cashmere v neck. Double-breasted jackets, linen salmon suits are accessorized with over-sized deerskin leather weekend bags.

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A key piece in the presentation that certainly stood out (if nothing because model Garrett Neff was making a few in the audience feel self conscious about their “big-bonedness”) was a tan suede “military jacket” matched with a pair of medium blue selvage denim pipe leg jeans. Chic, simple and elegant, the pieces embodied the spirit of the collection.

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Spurr isn’t going anywhere but up. Bergdorf Goodman’s Mens fashion director, Tommy Fazio, will be joining the brand as its first president and Simon Spurr is one of the 10 finalists for the 2009 CFDA/Vogue Fashion Fund Award. The young designer trained at Ralph Lauren’s Purple and Black Labels as well as under Yves Saint Laurent’s Hedi Slimane. Spurr is an American brand that’s designed by a UK designer and made in Italy; you get that classic Americana style but with European tailoring.

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The presentation was styled by Andreas Kokkino

Shop the collection at bloomingdales.com

[media id=43 width=480 height=272]Watch our Spurr Spring Summer 2010 Presentation Video

See our pictures below: