Gucci Fall Winter 2010 Collection
March 3, 2010 by J.T.

Saturday February 27th, 2010 – Piazza Oberdan – Milan
For this upcoming Fall collection, Frida Giannini’s inspiration came from Gucci’s Golden years, circa 70’s and 90’s. Pushing the glamour envelope wide open, Giannini showed the new Gucci girl dressed to the 9’s in the house’s DNA.
With a careful eye toward detail and modernity, each piece reflected the “sur mesure” originality and the artisanal know how that Gucci has always been known for. Oversized and deconstructed cashmere coats, plays on trenchcoats reinterpreted as dresses, and even some signs of skin just in time for winter, the Gucci woman is as sensual as she has ever been.
For Frida, ‘La Dona Gucci’ wears a light multicolor fox vest, a camel coat with a removable mink knit and even a Zibeline vest interlaced with suede. Unique patchworks of precious skins made of ostrich, suede, and leather are all nods to the house’s time-honored craftsmanship skills with exotic materials.
Evening-wear were inspired by a cool, controlled opulence. Chantilly laced dresses were transformed into a lustful beauty, giving off an almost fetish austerity, through the delicate use of python prints. Vinyl sequined pieces had an almost 3D effect and are elevated to a plateau of greater eye candy through an intricate use of ostrich feathers. Shoulders with sequins or ostrich feather, lace tights and crocodile sandals completed the look.
Taking cues from the House Of Gucci archives, Frida added a 1973 metallic iconic design to the new line of bags, as was seen on the miniature bags with a long gold chains, supple ostrich bags and evening pouches. Extravagant crocodile details could be seen on travel-inspired bags, shoes, patent leather and metallic platforms. The original ‘diamante’ motif makes a welcome reappearance on bags, re-infusing the accessories line with the Casa’s core traditions. The gold bracelets and necklaces framed the Gucci silhouette and seemed naturally at home amidst all the leather elements. “Frida Giannini delivered once again a collection that reflected Gucci tradition and modernity” François Henri Pinault confessed recently to ELLE France, adding that “There is an inexplicable relation between the success of a brand and its designer. This is the case for Frida, she is the femme Gucci”.
Shop Gucci via gucci.com
Gucci Fall Winter 2010 Fashion Show Video













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