Alexander Wang chose his rock ’n’ roll friend Zoë Kravitz for his T fall 2010 collection campain. Kravitz will appear on the ad along with male model Max Motta, which will hit the streets Thursday. As with last season, National Promotions & Advertising will be plastering the images around New York, this time targeting locations in SoHo and the East and West Villages. Alexander Wang will also unveil his first-ever women’s campaign video in collaboration with photographer Craig McDean, stylist Karl Templer and creative director Fabien Baron. “This is our way to sum up the season in a different light other than the show,” said Wang, adding the clip will premiere not only on his Web site but also a select number of fashion sites, including those for WWD, French Vogue, Love and Style.com. “I wanted to have global representation. Everyone can showcase it in their own way and have their own reaction,” said Wang.
The short video features model Abbey Lee and works the subtle Wall Street vibe that inspired Wang’s fall collection. “Abbey’s not walking down Wall Street past buildings, but there’s wind and newspapers flying all over the place. It’s very moody and seductive — like looking at a perfume ad where you feel for the girl a lot more.
Watch our Alexander Wang Fall Wnter 2010 Fashion Show Video below
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Wow you can’t really tell that’s Zoe Kravitz! Looks good though!
Love Abbey Lee, I’m certain the video will be amazing. Any guess where I can get Abby’s sunglasses?
Hey Jenny I think I’ve see these Alex Wang Sunglasses here
She looks hot, I always liked her
sexy see through top, I always thought the Alexander Wang T line were regular tees
Have any of you seen this adorable video of Zoe talking about her favorite Halloween costume?: http://www.itsasickness.com/lounge. She looks unbelievable!!