Ferragamo Launches the W bag on Fashion’s Night Out

Salvatore Ferragamo celebrates Creative Director, Massimiliano Giornetti‘s first womenswear collection with the launch of the highly anticipated W bag. Named for the House’s matriarch, Mrs. Wanda Ferragamo, and originally designed in the seventies by her daughter Fiamma, the W bag was the centerpiece of Giornetti’s Fall runway show.

Elettra Weidemann, Alek Wek, Caroline Winberg, Ashley Wick and Arden Wohl along with the Whitney Museum of American Art invite you to discover all things W with the launch of the signature bag.  Guests are invited to customize their very own W bag through an exclusive made-to-order program while enjoying libations and music by DJ Nick Cohen.  A percentage of the evening’s sales will benefit the Whitney Museum of American Art.

The guests include Alek Wek, Ashley Wick, Elettra Wiedemann, Caroline Winberg (sporting the New Fall Winter 2010 Ferragamo Collection), Lauren Santo Domingo, Valerie Boster, Poppy Delevigne, Amar’e Stoudemire, Henrik Lundqvist, Eva Jeanbart-Lorenzotti, Lisa Airan, Julie Macklowe, Lizzie Tisch, Annie Churchill, Dori Cooperman, Melissa George, Carol Alt, Blair Clarke.

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