Jennifer Lopez & Marc Anthony Partner with Kohl’s

Jennifer Lopez and Marc Anthony, the first celebrity couple to simultaneously design collections for one retailer. Kohl’s will be the exclusive provider and marketer in the United States of all Jennifer Lopez and Marc Anthony apparel, accessories and other merchandise, which will be available in Kohl’s stores nationwide and Kohls.com beginning Fall 2011.

The Jennifer Lopez and Marc Anthony brands will initially launch in women’s and men’s apparel and accessories. The Jennifer Lopez collection will include sportswear, dresses, handbags, jewelry, shoes and sleepwear while Marc Anthony will launch in sportswear, dress shirts, neckwear, accessories, suit separates, sportcoats and shoes. Over time it’s expected the Jennifer Lopez and Marc Anthony collections may expand into home. Both will have prominent positioning throughout the store in the contemporary areas.

“The Jennifer Lopez and Marc Anthony collections deliver a total value proposition to our customers by offering contemporary style at an incredible value in each category” said Don Brennan, Kohl’s senior executive vice president. “This launch builds on the success of and further strengthens our exclusive and private brand portfolio, which has demonstrated consistent growth over the last several years due to strong customer response.”

“We are thrilled to embark on this new venture with Kohl’s and to join in this important partnership,” said Jennifer Lopez and Marc Anthony. “These are really exciting times for us and our family and we are looking forward to collaborating with Kohl’s in the creation of a lifestyle brand that represents our true style and the essence of who we are and what we have come to represent as artists. It is with much excitement that we can bring this to the Kohl’s customer.”

Kohl’s, Jennifer Lopez and Marc Anthony will partner on the design of all Jennifer Lopez and Marc Anthony apparel, which will be managed out of Kohl’s New York Design Office. Kohl’s will also manage the production, distribution and marketing, which will prominently feature Lopez and Anthony.

“Having the pleasure of working closely with Jennifer and Marc over the last several years, this exciting partnership represents a new high for the fashion industry,” said Tommy Hilfiger, owner of Star Branding which is a partner in MESH, a division of LF USA.  “MESH’s proven ability to create compelling lifestyle brands combined with Jennifer’s and Marc’s unparalleled talent and Kohl’s’ dominant and visionary position in the retail community creates a truly powerful fashion proposition for the consumer.”