While other actresses are barely recognizable in certain campaign such as Marion Cotillard for the latest Dior Ad. Liv Tyler appears natural for the Givenchy Very Irresistible L’intense ad campaign.
“There’s something quite raw about it” said Tyler of the ads for the scent, which will hit counters worldwide in March. “I feel unafraid of exposing myself and the woman I am today, complicated and interesting and intense.”
Tyler started to represent Givenchy in 2003 with youthfull image, she is now merging into a more mature direction appearing more rock’n roll in the new ad shot by Jean-Baptiste Mondino, two new black-and-white ad images feature Tyler in black rocker-chic attire, including leather pants and studded black bracelets, from the fall 2010 Givenchy by Riccardo Tisci ready-to-wear collection.
“I came in the morning, and I was a little grumpy because I had jet lag and I hadn’t slept so well. My hair was wet and I had no makeup on,” Tyler reminisced. “We put the outfit on to do a fitting, and J.B. asked me to stand in the light and take just one shot so we could see the lighting and the look. That ended up being one of the two images they used for the campaign. We did full hair and makeup, but we kept coming back to that image. It was so powerful.”
Very Irresistible Givenchy L’Intense is more intensive, more dangerous, edgier and more narcotic than the original – absolutely screaming rock and roll! The whole idea fits the new winter 2010/11 Givenchy collection by Ricardo Tisci as well as the general tendencies of the house towards the rock chic fashion elements.
Very Irrésistible Givenchy L’Intense, which will be launched globally in March 2011, will be available in the U.S. in 50-ml. and 75-ml. sizes, for $80.50 and $93, respectively. A 30-ml. size will be sold outside of the U.S. The U.S. distribution will include Macy’s, Dillard’s, Sephora and Sephora.com.
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