Making Of : Karl Lagerfeld x Diet Coke Campaign
April 8, 2011 by J.T.
Friday February 18th, 2011 – Karl Lagerfeld Paris Studio
Diet Coke takes another stylish step into fashion this Spring! For this collection, Karl Lagerfeld has taken inspiration from the new Diet Coke heroines; Bernadette, Eleanor and Irene, the stylish puppets will appear in the brand’s latest TV campaign launching across Europe. Karl Lagerfeld perfectly encapsulates the Diet Coke ‘lighter approach to fashion’. For this exclusive collection, he adds a playful and light dimension by capturing the humorous and fun personalities of each of the Diet Coke girls, through each of the bottles. The first design, inspired by Bernadette, is both romantic and modern – a chic polka dot pattern in brushed metal grey contrasts with glossy white. The second bottle is true fashion, bringing Eleanor’s personality to life with a strong vibrant pink swirl encircling the bottle. The third design, in-line with Irene’s rock chick personality, has a harder, more dramatic look featuring a bold stud pattern.
Karl Lagerfeld shot the Diet Coke advertising campaign in february in his Paris studio featuring supermodels Coco Rocha, Heidi Mount and Jeneil Williams. Just like the bottles, each of these three supermodels has a distinct, individual look whilst working in perfect harmony together. Inspired by the Diet Coke girls, these models will bring to life the characters of the puppets and perfectly encapsulate the brand’s playful and fashionable spirit. Karl Lagerfeld is pleased with the latest collection and campaign, he comments, “It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love.”
See all the photos below: