Following a flurry of fashion inspired collaborations, Karl Lagerfeld’s creative direction has moved on from re-designing Diet Coke bottles, S.T. Dupont lighters and tableware for Swedish crystal maker Orrefors to taking on America’s oldest department store, Macy’s. The Kaiser is working on a new capsule collection set to debut on Aug. 31 in 235 stores as well as on macys.com.
The Karl Lagerfeld for Impulse collection will have 45 limited edition styles and average around $100 a look, though certain pieces may range anywhere between $50 to $170. Lagerfeld’s exclusives for Macy’s is said to be a limited edition line, available for six to eight weeks.
Lagerfeld has always been against having Chanel leather goods and accessories available for purchase online. “I don’t believe in selling luxury online because shopping is pleasant. E-commerce deprives people of the pleasure of shopping in beautiful shops” said Karl Lagerfeld to WWD back in March 2010.
But for his new Macy’s line, the designer has a different opinion, stating that “Department stores and the Net are the best and largest possibilities for a certain price range.” Regarding Macy’s specifically, “It’s the perfect department store in the U.S., where everybody can find what they’re looking for without ruining their budget.”
See all the looks below:
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