Making Of: Karl Lagerfeld for Macy’s with Coco Rocha
August 19, 2011 by J.T.
Following a flurry of fashion inspired collaborations, Karl Lagerfeld’s creative direction has moved on from re-designing Diet Coke bottles. Once again Karl chose supermodel Coco Rocha to showcase his latest collab-to-fab project: an eponymous collection for Macy’s “Impulse” line.
The behind the scenes video was shot by fashion-mentuary legend, Loic Prigent, in the Kaiser’s Paris studio. Beyond a simple “making-of”, fans will be treated to behind the scenes interviews with Karl and catwalk phenom, Coco Rocha. When Loic asked how many pieces were designed for Macy’s, Karl responded with usual wit, mumbling “I don’t know, Je suis pas aux pieces” (a term used back in the day in the french factories when workers were paid-per-produced-product).
The Karl Lagerfeld for Impulse collection will have 45 limited edition styles and will cost around $100 a look, though certain pieces may range anywhere between $50 to $170. Lagerfeld’s exclusives for Macy’s is said to be a limited edition line, available for six to eight weeks.
Shop the entire collection at macys.com starting August 31.
See all the visuals below:
Photos by Karl Lagerfeld
Model: Coco Rocha