Versace for H&M: Donatella Presents The Collection

October 25, 2011 by J.T.

Donatella Versace is thrilled about the new collaboration with H&M. She explains how the collection counts pieces that represent iconic “Gianni Version” moments.

“The collection for H&M is the essence of Versace. For the collaboration we’ve brought back from the archives, as well as from more recent collections, some of the icons of Versace such as the bright prints, the Greek key and daring cuts. I can’t wait to see how H&M’s wide audience will make these pieces their own.” Donatella Versace .

Versace’s collection for H&M is full of the pieces that have made the house of Versace legendary. Dominated by colour, print and cut, the brand’s creative director Donatella Versace has gone back to the archives to bring some Versace classics to a whole new audience. Iconic dresses are the focus of the women’s collection, while menswear is centered on sharp tailoring. And, for the first time, an H&M designer collaboration will include homeware pieces, reflecting Versace’s influential home designs. All collections will be available online and in about 300 stores worldwide. The collection will be released in US stores on November 19th.

Donatella is taking questions today on Twitter. Just #askdonatella!

See the full ad campaign shot by Mert Alas and Marcus Piggott below featuring Abbey Lee Kershaw, Sasha Pivovarova, Lindsey Wixon, Daphne Groeneveld and River Viiperi