Karl Lagerfeld for Net-a-Porter
December 14, 2011 by J.T.
Net-a-Porter, the world’s premier online luxury retailer, and world-renowned fashion designer, Karl Lagerfeld, are releasing the first images from the ‘KARL’collection, the recently announced new line from the house of KARL LAGERFELD. In a strategic partnership that sees Net-a-Porter as the exclusive US retailer both on-and-off line, this exciting new label distills the iconic essence of its creator.
Launching 25th January 2012, Net-a-Porter will be offering over 70 pieces from the collection, including fashion-forward pants, sweatshirts, skirts, shirts, dresses, T-shirts, shoes and bags, each inspired by the graphic shapes synonymous with Karl Lagerfeld’s style. Black, white, grey, silver, burgundy and pink are the colors of the SS12 season.
More than a designer, Karl Lagerfeld has become a personality and icon who knows the fashion industry inside out. Traditional shapes are shaken up in this collection while keeping a functional aspect. A sleeveless leather jacket is contrasted by the fluidity of a dress adorned with zippers. The essential white shirt, twisted with a double-bib front in black coated cotton and shirts that reveal layered swimmer-back cuts. Bringing in an element of sportswear, some pieces include vinyl sleeves, athletic-inspired shorts and rubber patches stamped with Karl’s logo, reminiscent of a boxer’s belt. Also featured are shorts in heavy cotton with a buttoned fly and zippers on the thighs, as well as black wool pants with tuxedo stripes. With an appreciation of all things feminine, the collection also has sensual drapings on t-shirt dresses in metallic-silk or cotton jersey, leather skirts, round-collar silk blouses, plunging zippered necklines on the back of short dresses, detachable collars, sequined skirts and dresses.
The products are made to be collected and worn together for the perfect KARL look. Prices for the collection ranges from $50 for a canvas bag embellished with a cameo of the unmistakable profile of Karl Lagerfeld to over $1,000 for some of the signature leather pieces.
“We are constantly seeking to innovate and find new things to excite and inspire our customer, and the launch of KARL ticks all these boxes and more. From leather biker jackets to tailoring to the season’s must-have detachable collar the line exudes effortless cool and is quintessential Karl. With over 70 pieces to choose from and with a fantastic price point we can’t wait for the collection to arrive!” Holli Rogers, Buying Director.
“We are working on a lot of amazing ideas which are all about making luxury affordable and accessible. I’m very excited about bringing this vision to life with this brand.” Karl Lagerfeld
Register for updates at www.net-a-porter.com/karl
Watch the campaign video below
Video Courtesy of Net-a-Porter
Video Models: Anja Rubik, Sui He.
Lookbook model: Saskia de Braw