Making of – Louis Vuitton Spring 2012 Ad Campaign

January 26, 2012 by J.T.

Louis Vuitton has unveiled the behind the scenes of the Spring 2012 Ad Campaign. Shot by Steven Meisel and styled by Karl Templer, the scene shows models Daria Strokous and Kati Nescher posing playfully among milkshakes and ice creams.

“The spirit of our Spring/Summer 2012 collection is reflected beautifully in this new ad campaign,” says Louis Vuitton Artistic Director Marc Jacobs.

“All the tone and texture of the collection, the lightness, the prettiness, the broderie anglaise, the millefeuille layers of organza, are recreated in these wonderful images by Steven Meisel. It is all very soft and very sweet, yet at the same time very bold and very graphic.”

Star of the season, the see through Lockit bag that opened the Louis Vuitton Spring 2012 show shares the spotlight with the girls, and the Sofia Coppola bag which will be made in “Milk” white for the spring.

“The whole ambiance is very pretty, very special and very magical,” says Marc Jacobs, “and I’m sure it will look just delicious and fresh come the spring.”