T by Alexander Wang Spring 2012 Ad Campaign

February 1, 2012 by J.T.

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Alexander Wang just released his T Spring 2012 ad campaign, shot by Daniel Jackson, it features South African hip-hop band Die Antwoord and their “Fatty Boom Boom” hit from their new album Ten$Ion.

“We really just wanted to try something different this season, and be a little bit more experimental,” Wang said.

The video and a behind-the-scenes clip will air later this month, MTV will put both videos in rotation on “120 Minutes.”

“I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” Wang told wwd.

Shop T by Alexander Wang via alexanderwang.com

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See all the photos below:

Director: Daniel Jackson

Art Director: Christopher Simmonds
Cinematography & Editing: Alexander Dynan
Stylist: Alastair McKimm
Makeup: Hannah Murray
Talent: Die Antwoord
Casting: Anita Bitton
Song: Fatty Boom Boom by Die Antwoord