Y-3 Spring 2012 Ad Campaign

February 2, 2012 by J.T.

Y-3 has unveiled their Spring 2012 campaign photgraphed by Collier Schorr. Inspired by the city of Brasilia, models Valerija Kelava and Harry Goodwins are mixed with images of archival Brasília. The ads were created as a fictitious travelogue showing Brasília’s dramatic landscape of 20th-century modernist architecture. The ads, under the creative direction of Doug Lloyd, are designed to show the bond between human beings and their environment.

Accompanying the campaign is a mood film called “The Precipice,” whose soundtrack uses field recordings, old sci-fi films and excerpts from “The Disintegration Loops” by William Basinski. The images and short film will be followed by an updated Web site design, all being released next month.

Visit Y-3.com

See all the visuals in HQ below:

Photos by Collier Schorr
Creative direction of Doug Lloyd
Jay Massacret – Fashion Editor/Stylist
Holli Smith – Hair Stylist
Sil Bruinsma – Makeup Artist
Models: Valerija Kelava and Harry Goodwins Images via WWD