“Louis Vuitton Summer” Featuring Poppy Delevingne

February 3, 2012 by J.T.

Louis Vuitton Summer featuring Poppy Delevingne is heating up our cold winter with these sunny photos shot in November by David Roemer in Playa Del Carmen. The mood is simple : Summer. Blazing sun, cloudless skies, infinite possibilities.

Capturing the relaxed spirit of summer to perfection, the season’s must-have cotton canvas totes come in chic neutral shades of beige and indigo or else in fruittee red or yellow stripes, always printed with a bold vintage-style label vaunting Louis Vuitton’s articles de voyage. So too are other totes in Damier Azur canvas, each square of its iconic chequerboard evocative of white sand or clear blue sky.

Coordinating with the travel-print totes, chunky wedges in navy, beige or red suede calf leather with natural leather trim exude relaxed sophistication, while flat sandals lend themselves to sightseeing. Alternatively, stylish cork wedges or laid-back thongs in new summer shades of Monogram Vernis dazzle in combination with matching cross-body bags or the diminutive Alma BB.

When silhouettes are short and simple – a slash-neck navy shift or a white shirtdress with natural cowhide leather zip pullers and gold engraved studs, a casual blue light blouse and large white pant tailored by a navy blue belt, for instance – accessories step into the spotlight.

The season’s standout sunglasses come with glamorous oversize frames in graphic colours – ideal for attracting admiring glances while repelling the glare of the sun. Around the neck or in the hair, a brightly printed silk scarf or cotton triangle speaks of carefree elegance.

Stacks of sparkling bangles adorn slender, sun-kissed arms, while the Float your Boat theme’s stunning rope necklace, with its yacht and Monogram flower charms in jewel-hued lacquer, pays playful tribute to the nautical heritage of Louis Vuitton.

Launch date in Louis Vuitton stores on April, 15th 2012