Honest by. CALLA

Launch in January, Honest by kicked off with designs by Bruno Pieters. Today, Honest byunveiled its latest collaboration collection created by Paris based Canadian designer and ANDAM 2010 finalist Calla Haynes. In addition to her own line called Haynes, Calla still collaborates with Olivier Theyskens on his Theory line. Part 1 of Calla’s collection for Honest by consists of three exclusive designs for both women and men. For the Honest by. collection, Calla went on known territory using the print skills she is known for. Printing skills that Timeless pieces that exude a sense of ‘relaxed luxury’. Haynes used organic cotton satins and hand dyed cotton mesh. 100% of all printing and manufacturing was completed in Europe. The fabrics used are of the finest quality for this fresh and sophisticated collection.

While the first campaign featured personalities and models such as Alex Salinas, Anouk Lepere,  Cesar Casier,  or  Iekeliene Stange, the Honest by. CALLA faces are casting director Natalie Joos and Mathieu Cesar. With an unique concept Honest by. stands out as an innovative brand. Every part of the collaboration process is transparent including the store mark up calculations. In communicating all information regarding a garments production process; Honest by wants to shed light on the questions: where is it made and by whom.

Shop Honest by. CALLA via  www.honestby.com

See the photos below:

Photos courtesy of Honest by.

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