With his first eponymous fragrance launched in 2001, Marc Jacobs couldn’t have guessed he would give birth to the successful Daisy and Lola . His newest fragrance with Coty is set to come out in August and is named Dot.
“I asked myself, What would this Dot be? And for me, it would be something that was chic, something that was charming. A dot is timeless and a pattern I always love, and round shapes are always beautiful. I liked the idea of these hybrid butterfly-ladybugs, which suggest a sort of free spirit and femininity and playfulness. And, of course, ladybugs mean good luck.” Jacobs told WWD.
As well, Jacobs said he has long felt strongly about the classicism and elegance of a polka-dot motif, a recurring pattern in his collections and a major focus of his fall 2011 ready-to-wear line.“One design that I always go back to in some way is the dot,” Jacobs told WWD. “I felt like this was something I’d never get tired of, and I’ll always find a new way to interpret.”
Dot comes in time with the upcoming Louis Vuitton collaboration with legendary Japanese artist, Yayoi Kusama. Known for her polka dot world, Kusama has created a capsule of leather goods, accessories, shoes, ready to wear, watches and jewelry with Louis Vuitton.
Jacobs wanted the scent, which he created with Firmenich’s Annie Buzantian and consultant Ann Gottlieb, “to feel like it was coming out of this bottle,” reports WWD, noting that the juice was intended to be, like the bottle, charming and spirited. It has top notes of red berries, dragon fruit and honeysuckle; a heart of jasmine, coconut water and orange blossom and a dry down of vanilla, driftwood and musk. “There’s a juicy, lush quality to it because it felt like the right spirit for this bottle,” he said. “It’s almost like a butterfly or a ladybug landing on a leaf.”
The ad Shot in the Maldives, features Codie Young, shot by Juergen Teller, and will break in September fashion, beauty and lifestyle magazines.
The collection includes eaux de parfum in three sizes — 1 oz. for $48, 1.7 oz. for $69 and 3.4 oz. for $89 — as well as a 5-oz. body lotion, $45, and a 5-oz. shower gel, $40.
Shop Dot via Sephora.com
See the photos below: