Ferragamo Fifth Avenue Flagship Party

Salvatore Ferragamo Fifth Avenue Flagship James Ferragamo and Solange Knowles

Thursday April 12th, 2012 - Ferragamo Fifth Avenue Flagship

For its 5th Ave flagship re-launch, the house that Salvatore Ferragamo built commemorated the momentous occasion in good style and company.  Spanning two floors, this new boutique features a redesigned layout, offering visitors the ability to naturally explore the brand’s latest wares, from this season’s runway numbers to shoes, bags and perfumes. Upstairs, a small cross bridge at the top of the staircase is flanked on either side with the latest menswear pieces.

It’s upstairs too where we bumped into DJ Solange Knowles, who, in spite of being readily busy at the Apple laptop “turntable”, could not keep her eyes off the vibrant  SS12 pieces downstairs. Speaking of which, we too could’t keep our eyes off of Garrett Neff, who’s perfect physique was on full display with his chest-baring deep v-neck sweater. After trying on a few of this Spring’s sunnies, Garrett could’t help himself to having more Ferragamo wine, which impressively enough is grown, cultivated, and bottled in the house’s family vineyards.

Back downstairs, Nina Garcia, alongside Massimo and Chiara Ferragamo, were ever as bubbly as the champagne itself, making for excellent hosts, engaging the throngs of attendees such as “Signorina“ Lauren Remington Platt, Hannah Bronfman, Eugenie Niven Goodman, Emilia Fanjul Pfeiffer, Gretchen Gunlocke Fenton and more . Kyle Anderson, former Elle Accessories editor now at Marie Claire, was keen on trying all the tasty treats while Glenda Bailey’s eyes lit up like a kid at a candy store at the sight of a bell-jar pastry presentation that servers wheeled about.

More than a few guests could not leave without snapping up a copy of Mr & Mrs Smith’s award winning “Italy” book which features a hand-picked selection of stylish stays, including Massimo Ferragamo’s Castiglion del Bosco in Tuscany. Smith’s elite travel team even answered guests’ questions on travel to Italy.

To top off the evening on an even positiver note, photographers, with their tablet attached cameras, worked the floors snapping the best moments and getting guests to repost the images on their preferred social network like Twitter, Facebook, and Flickr.

In return, Ferragamo would donate $20 in support of Memorial Sloan-Kettering Cancer Center’s Pediatric Family Housing Endowment. We’re really hoping that this pioneering step at marrying fashion, charity, and social networking becomes a permanent trend.

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Photos courtesy of Ferragamo

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