Tommy Hilfiger Takes Over Tokyo
April 16, 2012 by J.T.
The Tommy Hilfiger Flagship Store on the corner of Omotesando and Meiji Dori
Don’t be surprised to see Harajuku boys and girls turn preppy! Tommy Hilfiger is in town and has decided to set up camp at Tokyo’s prestigious Omotesando shopping district. Located at the crossroads of Omotesando and Meiji Dori, one the most visible and highly trafficked retail corners in Tokyo, the new 11,000 square foot/1,015 square meter store is the brand’s first Asian flagship, and largest store in Asia.
Inspired by legendary American architect, Frank Lloyd Wright, the three floors store reflects Tommy Hilfiger’s classic American cool aesthetic, a three-dimensional Tommy Hilfiger flag sculpture comprised of vintage “Americana”—including a navy blue 1960’s Cadillac.
“I am thrilled to open our first Asian flagship in the heart of Tokyo,” said Tommy Hilfiger. “Since launching the Tommy Hilfiger brand in 1985, Japan has been one of my favorite travel destinations, and a great source of personal inspiration. Omotesando is the ideal location for us – it’s a destination for both Japanese consumers, and the international traveler who embraces our brand’s classic American cool lifestyle and preppy sensibility.”
Tommy Hilfiger’s signature men’s and women’s runway collections will be available at the new flagship, a first for Japan. Manufactured in Italy to the highest design standards, the Tommy Hilfiger runway collection is the brand’s most elevated expression of American sportswear with a twist. The Omotesando flagship introduces for the very first time a new exciting program called “The Tommy Hilfiger men’s tailored clothing”. Bespoke in nature, the program will feature the finest in European fabrics, handmade buttons and signature Tommy Hilfiger details, all in a Japanese fit. The new store will also showcase an enhanced collection of Tommy Hilfiger men’s and women’s sportswear, Hilfiger Denim, childrenswear, footwear and accessories.
To celebrate the opening, a limited edition collection and accessories has been especially created featuring regimental stripe patterns found in the Tommy Hilfiger archives, preppy totes bearing the Omotesando store crest, a unique way for Japanese fans to get their preppy fix.