Rochas just unveiled their latest fragrance starring american starlet Olivia Parlermo. Called “les Cascades de Rochas Eclat d’Agrumes”, the fresh scent is set to come out first in France exclusively at Marionnaud stores then in the rest of Europe. Shot by Camilla Akrans, Olivia Palermo frolics by the fountain outside of Paris’ Palais Royal. A video campaign lensed by Dimitri Karakatsanis, will debut on TV and on the internet.
The 50-ml. eau de toilette will retail for 48 euros, or $63.45 at current exchange, while the 100-ml. version is to be 72 euros, or $95.20, in France.
Photo Courtesy of Rochas
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