The House of Paco Rabanne announces the launch of Paco By, a new Fashion forum on social media. Found at the address PacoBy.Tumblr.com, the aim of this community-based site is to allow as many people as possible to discover the House from a different perspective. Designed like an inspiration book created in part by guests – photographers, illustrators and bloggers, Paco By… a miscellany of thoughts & impressions offers a visual and personal stroll through the heart of the brand.
With Paco By, Paco Rabanne is the first French fashion house present on Tumblr.
The Paco By platform is structured into four sections: Genesis, Confidences, Fashion Now and Lifestyle. We discover the House’s heritage and behind-the-scenes peeks at the shows, along with studio life and the latest news from Paco Rabanne Fashion. Paco By already counts 50 articles that can be exclusively seen on Paco By.
Photo courtesy of Paco Rabanne
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