Ferragamo Resort 2013 Collection

June 14, 2012 by J.T.

Tuesday June 12th, 2012 – Musee du Louvre

For the past few seasons, fashion houses have been expanding beyond the biannual fashion week cycle and generating buzz around “off-season” events such as prefall showings, collaborative artistic projects and cruise collections. These lesser known presentations have begun to pick up steam, most recently with Chanel’s Versailles Cruise collection showing, which by most accounts was the most over-the-top Cruise showing ever, until now. For its Resort 2013 collection, Ferragamo one-upped the competition by flying in over 500 guests from around the world to Paris for the first ever runway show inside one of the Louvre museum’s art wings. Inside the Denon wing colonnade, celebs and socialites Hilary Swank, Freida Pinto, Leighton Meester, Jessica Hart, the Courtins-Clarins sisters Virginie and Claire, Fan Bing-Bing, Karolina Kurkova and more were treated to a collection that straddled the fine line between fashion and art, drawing upon inspirations from the house’s DNA while complimenting its surroundings with a fresh take on modern, elegant femininity.

For this latest showing, Creative Director Massimiliano Giornetti looked into the Florentine fashion house’s archives and discovered its rich history in working with interwoven leathers, with pieces dating back 60 years. Back then, Ferragamo carpenters utilized this technique, paired with artisanal craftsmanship, to create memorable shoes that made the house famous.

As the girls strutted down the 145 meter runway, bits and pieces of the Italian historical artwork seemed to blend seamlessly with the collection. Leather laced stitching on soft, comfortable sand tone dresses, raffia blouses, champagne colored leather pants were used to accentuate sensual silhouettes while a trompe l’oeuil croc, long-sleeved A-line dress had an almost Roman empire armor-like quality to it. Snakeskin prints on knee high boots and crocodile threaded leather bags could be a nod to Etruscan animal religious symbolism. When seen as a whole, this latest showing appeared to be the culmination of that long, rich italian history that has evolved into a luxurious, young, contemporary expression of Florentine femininity.

Following the presentation, guests were taken on a private tour of the Louvre’s current exhibition, “Saint Anne, Leonardo da Vinci’s Ultimate Masterpiece,” sponsored by the house. A private dinner party under the Louvre pyramid soon gave way to a variety of lively discussions ranging from Ferragamo’s foray into new markets, such as Asia, following its huge 2000 sq. ft. store relaunch in New York to rumors of Kate Moss being the brand’s new campaign model after its hit success with current spokesmodel Gisele Bundchen. More so now than ever, it seems that the house that Ferragamo built has evolved from its simple Florentine shoemaker roots into a fashion global powerhouse.

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Ferragamo Resort 2013 Video