H&M Celebrates New David Beckham Bodywear Campaign
August 15, 2012 by J.T.
H&M is kicking off a second advertising campaign for its David Beckham Bodywear collection and this time they’re giving us what we all want and need: more Beckham eyecandy.
To fete the occasion, H&M will be hosting a David Beckham statue unveiling throughout the country. Starting tomorrow, nine 10-foot statues of the sculptural soccer star will be placed in hot spots throughout New York City, Los Angeles, and San Francisco.
So the next time you’re strolling out of a bar in the Meatpacking district or cruising down Hollywood Blvd, you’ll probably need to take a moment to tell your friends you’re running late since you’ll be too busy gazing at Beck’s pecks.
But that’s not all; you can win prizes just by Instagramming Beckham’s ass-ests anytime from August 16th through August 19th, and tag it with #HMBeckham. The prizes include one of 100 mini, limited edition David Beckham statues; one of ten pairs of signed David Beckham underwear; and the grand prize which includes a $1,000 H&M shopping spree! If you’re not a social networking butterfly, you can still be a winner since H&M will be offering 20% off customer’s entire purchases when they buy an item from the David Beckham Bodywear collection.
If you can’t go scavenging for statutes, no worries. You’ll have a second chance to win by taking a photo with Beckham himself from August 20th to August 31st at H&M store locations throughout the participating cities. On behalf of the world, we’re hoping Beck’s gonna stay true to his statuesque form and remain shirt and pantless for the entire day.
Make sure to follow @HMUSA on Twitter and visit HMBeckham.com for more details on other ways to win rewards. The contest will be live on HMBeckham.com for residents of the U.S. until August 31st. All winners will be selected at random.
WHEN: Thursday, August 16, 2012 – Friday, August 31, 2012
WHERE: New York City:
- South Street Seaport
- FlatIron, 5th Avenue & 23rd Street
- Fifth Avenue between 58th Street & 59th Street
- H&M Store at Lexington Avenue & 59th Street
- H&M Store at Fifth Avenue & 51st Street
- H&M Store at Fifth Avenue & 42nd Street
- Hollywood and Highland
- H&M Store at the Beverly Center
- Union Square
Visit HMBeckham.com for details and updates
See the photos below:
Photos courtesy of H&M