Proenza Schouler Celebrates its New Store
September 6, 2012 by J.T.
Proenza Schouler duo, Jack McCollough and Lazaro Hernandez kicked off fashion week with a celebration of their New York store on Madison Avenue on wednesday. It’s been a busy summer and an overbooked week since the brand’s runway show is only days away.
“You’ve been away at the beach, and we’ve been working on this all summer. But we’ll take our August in September. We’re going to Paris, China and maybe New Zealand for a month after the show.” Hernandez told wwd.
Models, editors and friends including Kate Bosworth, Gia Coppola came to celebrate the store. Bosworth which had the honor to get an early preview by the duo said,
“I am such a huge fan, and if it’s even possible, the store has accentuated the beauty of the items. I was eyeing some boots.”
Shop Proenza Schouler at proenzaschouler.com
See all the photos below:
photos courtesy of wwd by Scott Rudd
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