H&M takes us behind the scenes with the galmorous songstress Lana Del Rey at the video shoot for Blue Velvet, her exclusive cover for H&M, shot by director Johan Renck premiering on September 20. Lana Del Rey is the face of H&M Fall Fashion collection for autumn 2012For the print campaign, captured by famed photographers Inez van Lamsweerde and Vinoodh Matadin.
In the ad campaign Lana wears the best of H&M’s fashion for fall, from a pink angora blend sweater to printed leggings, a tweed biker jacket and a tweed figure-hugging faux leather trimmed dress.
Make sure to check “Blue Velvet” in its entirety at www.hm.com !
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Video – Lana Del Rey H&M Ad Campaign Behind the Scenes Video
Video courtesy of H&M
Photo by Inez van Lamsweerde and Vinoodh Matadin for H&M