Louis Vuitton’s Invitation Au Voyage by Inez and Vinoodh
November 12, 2012 by J.T.
What do you get when you cross an ominously beautiful man in hot pursuit of a world class runway model, who seems to spend her time running around Paris’ Louvre museum looking to find a hidden note and then makes a grandiose escape? If you guessed the sequel to the Da Vinci code you’d be wrong, but if you guessed the latest Louis Vuitton ad campaign, then you deserve on the back, Monsieur Watson.
Shot by our favorite fashion photog pair Inez van Lamsweerde & Vinoodh Matadin, this latest campaign will hit select television airwaves and movie screens starting on November 11.
With all its cinematic affects, from the chase scenes with Arizona Muse bolting down the Louvres frescoed corridors with her oh-so-covetable Monogram Empreinte Speedy, to her determination at opening the LV trunk with her golden LV floral key to get to the secret letter, to a hot-air balloon finale that reveals an overly romantic sunset view of Paris and its environs, this 60 seconds commercial has all the elements to warrant an Oscar for best fashion film of the year (is that even a category or has Inez and Vinoodh just made it one?)
We would be remiss if we didn’t mention that this is one trend we hope catches on with other luxury houses. If new lines are introduced with this much intrigue, effort, passion, and bravado, we can only surmise that a wider audience, not just fashion aficionados, will be tuning in more to what brands have to offer.
Visit louisvuitton.com for more
L’Invitation Au Voyage – The Louis Vuitton Advertising Campaign Film
See the photos below:
L’invitation au voyage– The Louvre
Directors: Inez van Lamsweerde & Vinoodh Matadin
The heroine: Arizona Muse
Music: John Murphy