Louis Vuitton just unveiled their Spring 2013 ad campaign. Artist Daniel Buren, who created the Louis Vuitton Spring 2013 Fashion Show set has also created a Damier graphic backdrop for the Campaign as well.
Shot by Steven Meisel in a New York studio, the ad reflects exactly the fashion show mood, as Athena Wilson, Janice Alida, Ji Hye Park, Magdalena Jasek, Nastya Kusakina, Ruby Jean Wilson, and Tian Yi got reunited as twin for the ad.
“The message of repetition and the repetition of patterns.” Marc Jacobs noted that his collection was inspired by one of Buren’s most famous works,the striped columns of different heights in Palais Royal, known as Les Deux Plateaux, and played with Vuitton’s famous Damier check.
Buren has also been tapped to do window displays for select Vuitton boutiques, timed for the arrival of the ready-to-wear collection in March.