Redken’s New Curvaceous curl-care line

There’s nothing more beautiful than natural waves, curls, and ringlets, but why are so many women afraid to wear them naturally? Thanks to Redken’s NEW Curvaceous line, curly girls everywhere no longer have to fear frizz, dryness and lack of definition and can proudly let their natural curls loose!

Curvaceous features a unique NEW Curl Memory Complex that nourishes, strengthens and reactivates to restore curly hair’s health, enhance its natural beauty, and reduce frizz for up to three days straight!*. The complex includes sugar crystals to attract moisture to curls and waves to reactivate their natural pattern as well as Moringa oil to drench dry, dehydrated curls with a refreshing boost of moisture. Combined with Redken’s Interlock Protein Network™ (IPN) technology which acts at the tension point of “hi-stress” curls to give a boost of strength for all day manageability, and UV filters to prevent color fade and restore and maintain shine, curls have never been better cared for!

The seven products in the line can be customized into 180 different product regimens to easily meet the needs of all curl types. The Curvaceous line includes: Cream Shampoo, Conditioner, Curl Dive nourishing maskWind Up reactivating spray, Ringlet perfecting lotion, Full Swirl cream serum, and Wave Ahead texturizing mousse.

“Since I’ve introduced my clients to Redken’s NEW Curvaceous, my curly girls now happily tell me they’ve been able to stop blow-drying and straightening their hair and are no longer afraid to run in the rain! The simple, targeted formulas aren’t overwhelming and are very effective, allowing my clients to finally embrace their curls and try new styles,” says Jenny Balding, Redken Styling and Grooming Expert.

“The products are also easy to customize for a specific style: to get glossy ringlets for example, use Curvaceous Cream Shampoo and Condition, apply Ringlet as a base on damp hair, spray with Wind Up, blow-dry with a diffuser and then finish with Full Swirl. For tousled waves, finish hair with Wind Up and Wave Ahead.”

Shape up lazy waves, kick start rebellious ringlets or manage any pattern in between. Redken’s NEW Curvaceous line nourishes, strengthens and reactivates for brilliant shine and a look that leaves curly girls free to play – curls in check.

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