Burberry unveiled today the Brit Rhythm ad campaign featuring British musician George Barnett of These New Puritans and British actress Suki Waterhouse. The new fragrance for men, is Burberry’s first fragrance launch since taking its beauty business in house in April 2013.
Directly inspired by Music which at the heart of Burberry’s world, from shows, events and soundtracks to the brand’s music platform devoted to emerging talent, Burberry Acoustic. Brit Rhythm brings this passion for music to Burberry’s most significant men’s fragrance launch to date.
Burberry is offering to fans and followers scented temporary ‘tattoos’ obtainable with a digital sample sign-up on Burberry.com, and a chance to live out the Brit Rhythm experience in person.
Users who sign up for ‘tattoos’ will enter a prize draw to access the physical culmination of the digital campaign – three live music events held at unexpected venues in London, New York and Singapore across three nights in October. Winners will receive an ‘Access All Areas’ pass and trip to one of the three gigs.
Leading Instagram photographers selected by Chief Creative Officer Christopher Bailey will collaborate with Burberry to capture #ThisisBrit imagery from live gigs around the world, including the Brit Rhythm events. These images will be shared across social channels and will also power iconic out-of-home sites in real time, inspiring global audiences to share content from their own live music experiences – while continuing Burberry’s vision of bringing emotion and excitement to technology.
A capsule of ready-to-wear and accessories, part of the brand’s Brit collection, celebrates the launch of Brit Rhythm. Centred on the iconic leather jacket and the leather notes at the heart of the fragrance, the capsule will be highlighted in windows across the brand’s stores globally.
Brit Rhythm is a sexy and provocative fragrance for men, rooted in the adrenaline and energy of music. A heart of black leather, heady patchouli and styrax resin is revealed behind top notes of basil verveina, spicy cardamom, and a shot of juniper berries – played against a base of sensual cedar wood heart, incense and warm tonka bean.
Get Brit Rhythm now via Bloomingdales.com
Brit Rhythm – The Campaign
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Photos and video courtesy of Burberry
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