Y-3 Spring Summer 2014 Collection

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Sunday September 10, 2014 – 360 West 33 rd Street 

For Spring 2014, Y-3 infused their clothes with graphics of renowned art director Peter Saville. The hyper-colorful designs form the basis of the collection and are inspired by digital noise and named “Meaningless Excitement.”

The name of the collection is a critique but also a celebration of Internet culture. Its heights and depths—as well as the relentless pursuit of the next big thing.

On the runway, acid-bright prints and distorted slogans emphasize the idea behind the “Meaningless Excitement” collection, which swirled across sleek, paired-down clothing for men and women.

The collection stay true to Yohji Yamamoto’s modern aesthetics, mixing the strictness and elegance of Japanese tailoring with sartorial icons of Americana like the sweatshirt, the cargo pant, and the jumpsuit.

Models walked through a smoked runway with a live drum performance of Diamond Dove while a front-row crowd including Justin Bieber, Joe Manganiello, adidas athletes John Wall, Iman Shumpert, Helen Schettini, adidas collaborator Jeremy Scott, Soo Joo Park, André Balazs, the Misshapes, and Ioecho’s Ioanna Gika looked on.

Shop Y-3 via http://www.y-3.com

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See all the photos below:

Photos courtesy of Stylerumor.com

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