Wednesday March 5th, 2014 – Cour Carree du Louvre
The excitement was palpable ahead of the start as everyone pressed to see how Nicolas Ghesquiere would marry his sleek stylistic vision with the iconic spirit of Louis Vuitton. A regular at the Cour Carree in the Louvre Museum, LV installed a stripped down all-glass set for the show. This striking configuration underlined the clean look of the staging and contributed to the spectacular impact of the event. Designed to flood the venue with pure daylight, the installation proved particularly successful, The effect of natural daylight was echoed in every element in the contemporary beige decor. This unifying inspiration further intensified the spirit of the show, giving it precisely the contemporary focus Ghesquiere wanted.
After the show, backstage Nicolas talked about his vision of the Vuitton woman:
“Above all, I want her to be desirable and recognizable. She has multiple facets, just like the Vuitton spirit. She is straightforward, cool and casual. She’s so confident with her classics that she can break rules and mix genres. I see her as having a subtle freedom. Also, Louis Vuitton for me is of course men too, a family of several generations of trunkmakers, of artisans. I love the idea of infusing this historic masculinity into purely feminine fashion. I’m not thinking in terms of muses or faces—those concepts are too evanescent—but rather about different heroines with unique personalities. The Vuitton woman is a real-life woman, she’s tangible.”
This first collaboration was as simple and elegant as it was striking and modern. The designer referenced and very successfully updated emblematic Vuitton codes, including “rubannage”, straps, trunk-shaped minaudieres… These are exciting signs that point to the beginning of a new and highly promising era for Louis Vuitton.
Photos courtesy of stylerumor.com
Share the love on your fave social networkTweet