Sunday September 7, 2014 – 25 Broadway
Victoria Beckham is opening her first store in London – an important step that inspired and pushed her to focus on the DNA of the brand more than ever.
Exploring the essence of this identity led her to look at the brand’s signature and redefine it in a fresh interpretation that sits within the core of the Spring 2015 runway collection for the first time in many seasons.
“Informed by these new shapes was the idea of creating an eclectic uniform in the form of an exact, yet wearable wardrobe that embodies the evolution of the collection. I have pushed myself with new techniques and silhouettes that I believe give a modern sense of purpose and precision.” Victoria Beckham
It is in the spirit of this evolution that this season she designed the show shoes under her own name in the London atelier for the first time. Creating all elements of the collection under one roof enabled VB to complete and strengthen the silhouette and this has been key in her design journey.
For the makeup Pat McGrath created a “very natural, sheer makeup” featuring a pinch of peach blush, brown shadow applied with fingers, and a bit of brown mascara.
For hair Redken Creative Consultant Guido Palau brought an easy, sophisticated feeling to the runway. Using only one key product, Redken’s new Wind Blown 05 dry finishing spray, Guido created the perfect nonchalant, natural hairstyle to complement Victoria’s modern collection.
“Victoria’s style is so modern and beautiful that I didn’t want to bring too much attention to the hair, and this natural look felt the most modern for this collection. There was a time when a blowout would have been considered a luxury, and it is very luxurious, but that kind of look on the runway can seem dated. The style at Victoria Beckham is very easy and undone, which created a more modern feeling. I let the hair dry naturally, created a messy side part with my fingers, and then used Redken’s new Wind Blown 05 dry finishing spray to texturize and lift the roots a bit. I also used a wide-barrel curling iron, taking random clumps of hair and bending them around the iron to add body where needed.” Guido, Redken Creative Consultant
Redken Product Used:
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Create the Look:
- Start with dry, natural hair.
- Spray wind blown 05 dry finishing spray all over hair to add texture and light body.
- Create a messy, natural side part with fingers.
- Take random sections of hair and bend around a 11?4 inch curling iron (or larger) to create natural body.
- Lightly tousle hair with fingers and finish with a thorough mist of wind blown 05 dry finishing spray for additional texture.
Shop Victoria Beckham via NET-A-PORTER.COM
Make-up: Pat McGrath
Hair: Guido Palau
Models: Sabina Lobova, Maartje Verhoef, Morta Kontrimaite, Julia Nobis, Stephanie Joy Field, Ronja Furrer, Sabina Lobova.
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